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Today's marketer understands the value of creating and delivering personalized experiences. Yet when it comes to the healthcare industry, digital personalization presents a few distinct challenges.

As the industry moves to a more consumer-centric model, healthcare organizations need to engage with members on an individual level. Hear how some of these organizations are forging ahead by applying and benefiting from personalization tools to drive member engagement and retention.

In this session, Perficient Digital and Kaiser Permanente discuss how to:

  • Engage your entire membership community through a personalized and connected experience

  • Drive better outcomes and improve healthcare value

  • Use Adobe Experience Cloud solutions to advance goals, such as improved member onboarding and new services engagement