Providing excellent digital experiences in B2B has become the new imperative, and many B2B businesses are moving to digitally transform to meet growing customer expectations.
However, when organizations begin a digital transformation journey, they’re often focused solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology comes into play.
This guide outlines the steps for assessing your readiness for B2B eCommerce transformation, including:
- Setting Objectives
- Evaluating Your Market
- Determining Where You Fit
- Assessing Internal Processes