Today’s customers are in charge of their buying journeys. Technology and mobility provide them with continuous connectedness that has raised the bar for brands to deliver both top-notch digital and in-person experiences. And companies know that providing a stellar customer experience (CX) is critical to success.

With this focus on the customer experience as a catalyst for digital transformation, businesses are increasingly focused on innovating their products, services, and operations to become more customer-centric. This combination of forces is why digital transformation remains a top priority. 

In this guide, we will:

  • Reveal why innovation is essential for digital transformation
  • Discuss how to bring innovation to life in your organization
  • Identify seven habits of highly effective innovators