Demand during the COVID-19 pandemic has left B2B healthcare industry manufacturers and distributors struggling to keep up. Subsequently, many organizations have discovered gaps in areas of their business such as ecommerce, site experience, product information management (PIM), and more. Leveraging technology and commerce solutions to overcome these challenges has never been more important.

This guide examines the Now/New/Next of the B2B healthcare industry:

• The Now: The elements considered table stakes and how you can integrate them within your business
• The New: Components that a few companies are executing on today, and why they will likely be able to differentiate themselves from the competition
• The Next: What’s around the corner that no organization is working towards today, and that are considered to be at the forefront of innovation