Designing, building, and implementing top-notch experiences requires a great deal of planning, strategy, time and, of course, the right platform. Because the bottom line is, your ability to drive customer engagement and loyalty is only as strong as your digital experience platform.
Re-platforming is a major undertaking, yet is often essential to move your business forward. This guide explores the major phases of migrating to Adobe Experience Manager.
This guide will help you:
- Understand the pillars for a successful platform implementation
- Design a great user experience (UX) and stand up your infrastructure
- Create a content strategy and migrate content
- Monitor the implementation and establish a digital marketing lifecycle