Given the continued focus on performance marketing and revenue generation, measurement and reporting are a growing priority for marketing teams. The C-suite, sales leadership, and marketing teams themselves are all succinctly focusing on delivering metrics that prove and demonstrate marketing’s impact on revenue, growth, and other key business initiatives.
See where the industry is today by downloading the 2018 Marketing Impact report and learn:
- Top drivers for improving measurement
- Current challenges hindering ability to prove impact
- The go-to metrics currently at the top of marketer's dashboards