Executives know that consumers expect a personalized experience, but it’s a critical balancing act. Especially in healthcare where you’re weighing heavier questions than, “Could this touchpoint offend the recipient or seem too intrusive?”. The legal and trust-based repercussions are enormous. Still, these highly personalized communications are possible… and they’re powerful when done right.
We can help you expertly navigate the complexities and nuances of PHI-informed marketing and deliver campaigns that motivate action at the right time.