Salesforce Data Cloud:
Data + AI + CRM
The introduction of readily available artificial intelligence has caused a paradigm shift in how organizations innovate and operate. To take advantage of this shift, you need to move beyond your CRM and embrace data and AI. And it all starts with Salesforce Data Cloud.
Why Connect and Unify Your Data?
1,061
Organizations Are Using Over 1,000
Applications on Average
71%
of applications are not integrated
92%
of Organizations Said at least One Department Requires Both Integration and Automation
Salesforce Data Cloud
A hyperscale data engine built into Salesforce that securely connects, unifies, and analyzes your disparate data.
Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work.
Key Data Cloud Differentiators
Lakehouse Architecture
Combines the benefits of data lakes and data warehouses
Streamlined Integrations
Prebuilt CRM and omnichannel integrations optimize data analysis, maintenance, and CRM activation.
Scalability
Dynamic data housing and processing enables data at scale, at the
petabyte level.
Built-In Backup + Security
Data spaces and permission sets ensure the right data is accessible only to the right people. Secure data backup options marry with core CRM backup methods.
Roadmap Enablement
Data Cloud and Einstein enable the first real-time customer data platform that automates processes and experiences. For both internal and external users
Our Data Cloud Offerings
See our packaged Data Cloud offerings and talk to our team to learn how we can customize one for your company!
The Data Cloud Catalyst offering is designed to drive strategy and architecture to take advantage of the power within Data Cloud and an organization’s data ecosystem.
Key Catalyst deliverables include a data landscape readout, use case analysis and prioritization, and a data strategy + AI roadmap. The timeline for this solution is 2 – 4 weeks.
Why A Catalyst? Understanding the data landscape and opportunities for highest return on investment will prove to be crucial for the strategic success of any project involving Data Cloud or AI.
The Data Cloud Accelerator is focused on Data Cloud setup, configuration, security, and baseline profile unification. The Accelerator helps organizations who have never used Data Cloud before or have an instance of Data Cloud that has yet to show its return on investment. Organizations who already have Data Cloud may likely benefit from some revisions before moving forward with their strategic roadmap built during the Catalyst effort.
The Accelerator offers deliverables including Data Cloud enablement, basic configuration, a single integration, and de-duping through 1-2 use cases, up to 10k profiles. The timeline for this solution is 6 – 8 weeks.
Why A Catalyst? Understanding the data landscape and opportunities for highest return on investment will prove to be crucial for the strategic success of any project involving Data Cloud or AI.
Ready to hook up your Marketing Cloud instance to the power of Data Cloud? Gain remarkable return on investment from unifying all the disparate customer profiles and engagement with Data Cloud when you marry that with the power of automated segmentation.
Nexus focuses on ensuring the data involved in activating key use cases is unified and actionable. Organizations can build off the Nexus deliverables to move closer to their long-term goals around building streamlined insights and innovating with AI. The timeline for this solution is 8 – 12 weeks.
Why A Nexus? Personalization and optimization are most effectively achieved when organizations have a clean set of customer profiles. Nexus focuses on expanding on the basic Data Cloud implementation by incorporating integrations, and ensuring we have an extensive set of profiles to leverage in activation.
Data Cloud Nexus helps you understand your data and platform landscape in order to harness the true power of Data Cloud or AI. Nexus ensures that the data involved in activating key use cases is unified and actionable so you can realize long-term goals around building streamlined insights and innovating with AI.
The Marketing Optimization offering focuses on taking the deeper Data Cloud implementation and hooking it up to Marketing Cloud. With the Marketing Optimization solution, organizations can activate segments and journeys using the power of Data Cloud. The offering includes the deliverables from the Data Cloud Catalyst and Nexus sets in addition to Marketing Cloud integration and use cases.
Ready to move on to automating insights, workflows, and artificial intelligence? The process automation and insights offering focuses on the Data Cloud key features and deliverables that come with the Data Cloud Catalyst and Nexus offerings. It then takes it a few steps further in activating those identity resolution and insights, pushing them to the teams who leverage Salesforce Core CRM clouds.
The solution offering focuses on aligning use cases with highest return on investment. With the power of Einstein and Salesforce Core CRM, the options seem limitless. Work with our team to prioritize use cases based on current system setup and internal user workflows with this powerful offering.
Improving Healthcare Data Quality With Salesforce Data Cloud
Our client, one of the largest faith-based nonprofit health systems in the U.S., needed a platform with capabilities to analyze its vast amount of patient encounter data and better reach customers to help grow the business.
We worked with our client to sync data from Epic and Salesforce Health Cloud to Data Cloud while improving marketing segmentation capabilities. Collecting this data allows the organization to create a 360-degree view of the consumer and enable personalized marketing.
Data + AI Thought Leadership for Industries
Contact Our Industry Experts
Jonathan Westog
Salesforce Lead Development Representative, Financial Services & Manufacturing