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Technology makes it easier than ever to market to the individual at scale. But if you don’t truly understand your audience, your content could be received as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect you to deliver useful, valuable, and relevant content that feels like it was created just for them. So, how do you do that?

Join us as Ann Handley (MarketingProfs) and Eric Enge (Perficient Digital) discuss why you need to think about your content marketing as a one-on-one conversation with your customer, and how to execute it. You’ll learn where the best opportunities exist to connect one-on-one with your audience, how to create meaningful conversations, and why getting back to the basics will help.